HISTORY AND EVOLUTION OF PUBLIC AND CULTURAL DIPLOMACY: FROM NATION BRANDING TO CONFLICT RESOLUTION

Abstract

The paper aims at providing a comprehensive view on the history and evolution of the practice of Public Diplomacy and Cultural Diplomacy over the last century. Through the analysis of case studies and existing literature, the paper traces the path from the born on Public Diplomacy, its evolution on Cultural Diplomacy and it use in Nation Branding activities. The paper has a special focus on the new concept of Cultural Diplomacy in Post-Confl ict Reconciliation programs, delinando the main characteristics, crucial and problematic aspects and possible future developments.